https://www.hieudesign.com/blog daily 0.75 2017-03-09 https://www.hieudesign.com/blog/2017/3/8/flight-booking-prototype monthly 0.5 2017-03-09 https://www.hieudesign.com/blog/2017/2/1/case-study-improvement-for-gas-pump-interface monthly 0.5 2017-02-08 https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1485977263992-TGF5SABWWO1GZMOAGGN6/image-asset.jpeg Blog - Case Study: Improvement for gas pump interface https://www.hieudesign.com/blog/2016/11/9/wanna-make-extra-cash-while-driving-out-of-town monthly 0.5 2017-02-08 https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1478716399798-J35VKKTPA1SMEDXEJLX2/image-asset.gif Blog - Concept mobile app for out of town delivery service https://www.hieudesign.com/blog/2016/9/14/how-airbnb-hosting-helped-me-become-a-better-product-designer monthly 0.5 2017-02-08 https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473836204956-85KKOKIV97VF7MQLWRS9/image-asset.jpeg Blog - How Airbnb hosting helped me become a better product designer https://www.hieudesign.com/blog/2016/9/8/power-of-design-technology-vr-for-kids-with-disabilities monthly 0.5 2017-02-08 https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473396157804-YLIZEK0AJSPZZT9MY40Q/image-asset.png Blog - Power of design & technology: VR for kids with disabilities Screenshot from VR Kids' very first VR animation https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473396243404-GYYWUL5G27ROLBLJ5ROB/image-asset.png Blog - Power of design & technology: VR for kids with disabilities Screenshots from my dolphin rendering in Blender https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473396301703-BD7GQGUBXOZIW5TVCUQ1/image-asset.png Blog - Power of design & technology: VR for kids with disabilities Screenshot of the Unreal Engine environment where RJ & I worked on storyboarding & effects 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https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1718731119781-KYOA9YV11GFZH3HW1VII/Screenshot+2024-06-18+at+12.17.31+PM.png Latest Work https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1718731118969-GISC1Q99HEYMIR8P05BQ/Screenshot+2024-06-18+at+12.16.06+PM.png Latest Work https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1718731118996-7EVW5K59QOTYXSNZ8YIJ/Screenshot+2024-06-18+at+12.16.16+PM.png Latest Work https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1718731119740-TGDFMB3EKVI0J2WBN81T/Screenshot+2024-06-18+at+12.16.28+PM.png Latest Work https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/d41ea185-851e-4e4e-8d8c-535669931c9d/jira-e2e-map.png Latest Work - Make it stand out A zoomed-out view of the multi-layered customer journey https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/a92f7f51-63de-4de0-abde-bae251d54cc4/Jira-E2E.png Latest Work - Make it stand out Our key stakeholders across the entire customer journey. By putting all the screens across teams up on the wall, we could all tell how siloed we were. https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/2aa1efe5-66f0-4a27-9ee4-0d03c4dfb3b7/Framework.png Latest Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1761966609502-AKQCSCH5E8UKYKQS0QF9/NavCTA.png Latest Work https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1761966608763-EIT7IWOQZR95L70V0T4P/ContextualShare.png Latest Work https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1761966612416-W5SFTM94R0R46UVJ34RW/PremiumHub.png Latest Work https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1498ea01-aa16-4a9e-b218-9eb4f1edd9b8/Paywall.png Latest Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/88827f6c-b46e-4337-9583-18d4af21159a/framework2.png Latest Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/782be931-6059-4374-8158-12db46e3738d/optin.png Latest Work - Make it stand out This dialog shows after user signs up or returns to Express. If user dismisses it, they can trigger it again via the CTAs in the nav or inside their workflows. https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1762149880985-CPE9WY4LJTKXQRP8QUES/discovery.png Latest Work - Make it stand out When user engages with Premium features like smart erase or premium fonts or assets, it’s important to educate and acknowledge their usage. https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1762149879449-YEOZ9B23ZVIE1SIESJEW/AIA.png Latest Work - Make it stand out As user enters the AI Assistant mode, we leveraged the natural feedback responses from the AIA to inform user about their premium usage. https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/4b7ddb93-d0c4-43d2-b11b-ccb3938664a6/cbt.png Latest Work - Make it stand out In this scenario, after user downloads a design, we recommend the next action that would take their creative workflow further. https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/4650b678-99d2-479d-bba5-a9471809d1bb/trialstatus.png Latest Work - Make it stand out In this Premium Hub, we personalize the action cards to make it more relevant to the user’s needs and behaviors. https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/0b59f363-6df8-4e01-bd1a-033bb0c5a7a5/endoftrial.png Latest Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hieudesign.com/withme-invoicing-payment-platform daily 0.75 2016-09-05 https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473118579650-7375WXYFNB3WUGFBKK7A/image-asset.png WithMe Invoicing & Payment Platform https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473116112214-VSDGMYOGYY6KJNI6NQGB/phoenix-WP-PayLater-HQ-v4.2.jpg WithMe Invoicing & Payment Platform - Pay Later flow Pay Later is one of the most important flows in the redesign. It allows our customers to easily move their invoices to a later date with just a small fee. https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473116112278-8LZXNIL8KB0RP4H94C6P/phoenix-WP-PayLater-HQ-v4.3.jpg WithMe Invoicing & Payment Platform https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473116114344-4TSREOVYCN744NJ2O959/phoenix-WP-PayLater-HQ-v4.4.jpg WithMe Invoicing & Payment Platform https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473116114384-HX3OVETGJVSWWB4LOZ4L/phoenix-WP-PayLater-HQ-v4.5.jpg WithMe Invoicing & Payment Platform https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473116115185-RLTSGJKZYHJDOAVIMWK6/phoenix-WP-PayLater-HQ-v4.7.jpg WithMe Invoicing & Payment Platform https://www.hieudesign.com/withme-big-dipper-pos daily 0.75 2016-09-05 https://www.hieudesign.com/designapproach daily 0.75 2026-03-09 https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1612220534457-7YGQM5MZHKYQHM4S9FGK/hieu-syd.jpg Design Approach At Atlassian, I always enjoyed all the work trips to Sydney (global HQ). https://www.hieudesign.com/connect daily 0.75 2026-03-09 https://www.hieudesign.com/new-page daily 0.75 2025-09-27 https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1699335784242-QNCBEZ0UGENIII8LHAQY/WM1-cover.png WithMe web platform for invoicing & payments https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/e8dbc0cc-8b81-435c-935d-5ced21fc290f/Screenshot+2024-06-17+at+3.41.12+PM.png WithMe web platform for invoicing & payments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1478196198022-R01SRC6H8RRNRP3XHGXQ/image-asset.gif WithMe web platform for invoicing & payments Above: One of the most-used flows in the app where it allows user to Pay Later for invoices | Below: screenshots of a few other instances in the web app + the UI kit https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1705509536469-SRJ5JXEUGELRY7N9ZWVH/phoenix-fileCabinet-statements-v1.2+copy.jpg WithMe web platform for invoicing & payments https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1705338655975-DHCJMQZXALXCGTLXRRRQ/phoenix-fileCabinet-statements-Detail-v3.2+copy.jpg WithMe web platform for invoicing & payments https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1705338945359-KH4M7PJ7H2749OFONS5U/phoenix-email-system-v3-17.jpg WithMe web platform for invoicing & payments https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1705338745312-M58J9SH6XIRM9YRX66I5/phoenix-UIKit-Elements-v2.0.jpg WithMe web platform for invoicing & payments https://www.hieudesign.com/ios-mobile-platform-for-brick-mortar-shopping daily 0.75 2016-11-01 https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473127477275-4KX3GKPA9AR8FR9ASZGM/indigo.png WithMe Shopping Mobile App https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473227054446-8OJ83UBTFWVPB22JMU4O/mobile-1.png WithMe Shopping Mobile App - Sign in form https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473227970000-9GST6V7JA4HQG6RD5ZXB/mobile-1b.png WithMe Shopping Mobile App - One of the walk-thru screens https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473227053925-GI2062W3A3TDEKKAY1ON/mobile-2.png WithMe Shopping Mobile App - Home screen https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473227055012-EWYPV87RP0ZSVLGWHRML/mobile-3.png WithMe Shopping Mobile App - Home screen on scroll https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473227642371-DMJGDS2CXQUHO9JFXGH9/mobile-4.png WithMe Shopping Mobile App - Product info https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1473227642651-7J8OHDQJ1E0UX1JJN6DK/mobile-5.png WithMe Shopping Mobile App - Saved cart Shoppers can use this as their wishlist https://www.hieudesign.com/new-page-1 daily 0.75 2016-11-02 https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1484764512395-R6W578TIJTLIFIVVQ58R/indigo.png WithMe Inventory Mobile App https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1478026605220-7RHOYS8YNJ7W3ZD8AAHZ/image-asset.gif WithMe Inventory Mobile App Receiving Inventory Flow https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1478026650595-K4MTA0A1M9BG012OOOL7/image-asset.gif WithMe Inventory Mobile App Creating Shipment Flow https://images.squarespace-cdn.com/content/v1/57cdf351e4fcb57e0d43a157/1478026684672-LCZZVXVPU2PQP3JUXBA7/image-asset.gif WithMe Inventory Mobile App Transferring Inventory Flow https://www.hieudesign.com/mentoring-1 daily 0.75 2025-09-27