Empowerment, Imagination, Responsibility
In the age of AI, I feel empowered as a designer to craft better experiences for consumers and deliver business impact faster. At the same time, I actively think about the responsibility that comes with building safe and ethical AI tools that empower more people to do good.
“Hieu is a systems thinker who always seeks to understand the end-to-end experience and connect the dots across teams and organizations. This allows him to uncover hidden opportunities to improve both usability and business impact.”
Lori K. - Head of Design, Manager at Atlassian
A few words from my colleagues
I love bringing product design and business thinking together, with a focus on B2B growth & enterprise experiences. I’m currently co-creating the next evolution of Adobe Express, empowering users of all skill levels to craft compelling visual stories with hands-on creation or via the help of AI.
Before that, I spent 7 years at Atlassian working on various parts of the customer experience from top funnel to habit usage to purchasing as the company went through its record growth post IPO. During my tenure, I gained valuable knowledge about teamwork collaboration, knowledge management and productivity optimization - the three main areas Atlassian products help solve.
I started my career working at an innovation agency and then an e-commerce startup (as a successful exit acquisition), working on a variety of new technology. My educational background was in graphic design and human-computer interaction.
I grew up in the beautiful country of Vietnam. Since coming to the U.S, I have lived in Seattle, San Diego, Austin, and San Francisco. When I’m not solving problems with design, I play soccer in Golden Gate Park, hang out with friends, collect airplane models and travel to see the world.
“As a growth designer, Hieu stands out with his ability to think strategically as a business partner which makes our collaboration extremely impactful.”
Kyle G. - Principal PM at Adobe
“Even though Hieu has been with our team for less than two years, he has established himself as a reliable senior design member that many of us often go to for design feedback and career advice. He listens well, asks great questions and makes it fun to collaborate with.”
Lisa I. - Sr. Product Designer at Adobe
Ho Chi Minh City, Vietnam. You can fly there directly from SFO now! ✈️